Social media has completely changed the rules of the game for retail businesses. How to add Instagram's new features to offer products? Do I need to have my own website? We answer some of your questions about how to sell products on Instagram and Facebook.
How do I show products and prices from my profile?
Since a few years ago, both Instagram and Facebook, allow you to show in your Business Page posts your products with details such as cost, availability, discounts, among others.
This allows you to easily connect an existing Online Store with your social profiles, to offer the option of immediate purchase from your customer's phone.
See our previous article to create the foundation of your Online Store from scratch.
Before sharing how to sell products on Instagram, it's necessary to review the case of Facebook. The feature is available in just a few steps: if you already have a Page set up, you just need to access the functions offered by the platform:
- Visit the link www.facebook.com/products# to start creating the Catalog.
- Choose the option Upload product information to upload your inventory information.
- In the case of managing a list of +50 products, you can add the products with the option Data list to upload the information in detail with a CSV or XML file.
- Includes the product informationThe following information is required: photo or image, name (less than 26 characters), description, prices and currency.
- In case you have a Pixel installed on your website, or a digital marketing professional will be able to connect your catalog following these steps.
- Finally, include the link to your website or online store where your customers can automatically buy or reserve the product.
Configure the option for products on Instagram
Being the most used social network in the market, of course what you want for your business is to know how to sell products on Instagram. There are two priority actions to access to show products on your profile. First, you must set up your account's business profile and link it to your Facebook profile:
- Visit Settings from your Instagram profile
- Select the option Switch to Company Profile from the menu.
- Lastly, connect the new business profile to a Facebook Page in the Accounts y Linked Accounts. You must make sure you are the Page Admin or Editor for this step to work.
With the company profile activated, and the Catalog setup, you will need to revisit the Catalog Manager at www.facebook.com/products and select the catalog you have created for your business.
When you select the catalog, you will be taken to the Catalog Diagnostics page, where you will find under the Ways to use the catalog the option to Buy on Instagram:
If you've already set up the steps above, you'll find the option to connect your Instagram for Business for business and the catalog.
It is important to note that it will take a few days for your account to be approved by the platform, once this period has passed you will be able to create posts, stories and advertising with product tags on Instagram. on Instagram.
Create your first online store campaign
In the digital environment, it's best to have a clear strategy behind every action. Once you have your products set up on Facebook and Instagram, you can plan an advertising campaign where you offer specific items such as "best sellers of the month" or weekend specials.
Remember to be clear about the details for your campaign:
- Product offerFor example, the online store of this brand offers promotions on their best-selling items as a campaign in networks.
- Title and text of your adUse a language that connects with your target audience, summarized in a few characters.
- Link configuration and pricingFrom your Online Store set up your product details, accepted payment method and delivery details.
This clothing brand's campaign used limited products to communicate their promotions.
See our previous article for a guide on how to plan a bidding campaign using your Online Store and the tools available.
Ready to start your social media sales?
Take the first step with an Online Store thanks to the InterFuerza Demo, which will allow your business to synchronize your online catalog with a functional Online Store that includes inventory information, products and photos, available in plans starting at $9.95.