Ecommerce is growing in Panama, is your business prepared for this trend? We share a simple guide to determine the next steps in your online sales strategy.
A novelty for the market?
The response of businesses that businesses that "upload" their business to digital platforms to meet the demands of their customers has already been established in the country for some time. And not joining the digital trends means losing sales opportunities, so it's time to adapt, or not?
In Latin American countries, online shopping online are made by nearly 155 million people, who mostly choose to buy fashion or electronic products. And according to the study of the company Statista, by the end of 2019 e-shopping will reach $79 billion dollars in the region alone. in the countries of the region alone.
Steps to consider before
Regardless of your type of business, creating an online store to sell your products or services is a definite advantage. But before you create a tool, you need to be able to check off the following points to ensure you are ready to start selling online:
Choosing the right platform
As a first step, you need to define what kind of platform will be the basis of your store, with enough storage for your product information, while allowing a seamless experience for your prospects and customers. What features should this platform include?
- Scalable storage solutions, to prevent site downtime due to unexpected traffic increase.
- Availability to upload complete inventory and pricing information.
- Security mechanisms for fraud prevention during payment processing.
Adaptability to customer needs
Your customer will be the guarantee that your online sales strategy works and contributes to the growth of your business. Make sure you choose a platform that is easy for your type of customer to assimilate:
- Supported views on mobile devices.
- User tracking system and feedback when cases arise.
- Features for customization of specific customers, such as your list of loyal customers.
Adaptability to your business needs
Finally, you should choose a platform that fits your business strategy, and the work already done by yourand the work already done by your collaborators. They will be the link that will facilitate the rapid implementation of each technological solution, and if they do not have extensive knowledge in design or programming, you must ensure that the change will not affect their work style.
The steps to follow with your Online Store
You're ready to set up your online store! Follow these steps and make sure everything is ready to start selling today.
- Customize the configuration with your company logo, company profile and other general information.
- Update the link to a custom domain to your store.
- Make the visual configuration of your store.
- Add your store's products, with photos and individual reviews.
- Maintain availability and cost data for your inventory, as well as product categories.
- If you are already a customer of InterFuerzacustomer, you can skip this step and connect directly to your inventory on the platform.
- Manage the payment methods available for your business.
- Include contact information to set up shipping or in-store pickup services.
- Use integrations to incorporate your store information into your operational and financial reports.
Closing: Three Keys to an Online Store
Confirm that we chose the right platformreliable, secure and adaptable to the needs of customers and / or partners.
Review every step in the "set-up" of your store, from the use of your logos and corporate image to accurate information about your inventory and purchasing methods. Enjoy the process as if you were setting up a physical store!
Finally, make sure that the management of your Online Store is compatible with your business operations. compatible with your business operations. Opt for platforms that allow you to get real-time information on your profits.
Looking for solutions for your digital business? Learn more about our Virtual Store and its integrations to our management platform.