The answer to why your customers don't buy physical and how to increase your in-branch sales may be more closely connected to the shopping experience experience than to the major technological changes in the industry.
We talk about sales experiences because we know that the customer and his relationship with brands has changed. Today, the consumer who visits a store to find a product they need is the same consumer who goes home with an idea of the prices and uses online shopping sites. uses online shopping sites to buy products at a better price or to purchase products at a better price or with competitive features.
Learn more about the growth of online sales in Panama.
Rather than seeing this as a disadvantage, it's a call to reality: How can my physical business leverage the technologies available to offer a better experience? At the end of the day, today's consumer is looking for fast, frictionless experiences, so the answer lies in adding new tools to this part of our offering as a business.
Tools for preparing retail store planning
One of the functions that retail business owners are looking for are sales reports, as a reference to define sales forecasts and new strategies to stimulate this vital part of their operation.
The reports yield multiple actions and changes that you can easily apply within your business: reorganize the store display with the best-selling products, generate special promotions for frequent customers and even give it a touch of personalization with specific strategies according to the behavior of each branch.
Controlled sales processes in any environment
Did you know that more than $984 billion is lost annually due to improperly made poorly executed inventory adjustments and users who run to Amazon to buy products that were not available at the store? This is almost always due to archaic systems to keep track of the sale of each product and supply routes.
A tool as simple as the Point of Sale (POS) will help you manage the information of each product sold in branch, generate automatic accounting entries, feed your bank accounts and provide your salespeople with a convenient tool for inventory management.
In addition to this, and foreseeing possible connection failures, the POS will allow your vendors to continue invoicing and have all the information ready to upload to the Cloud as soon as the connection is restored. Having an equipment capable of working without internet gives you a clear competitive advantage and security in data management.
Successful experiences start with your customer
These different functionalities seek a common goal: to enable a fast and agile environment that keeps up with your customers' expectations and the shopping experience they want.
It's not hard to see why we should put so much focus on shopping experiences: Looking back over the last 100 years, not much has changed in the process of visiting a store, comparing prices and making a purchase.
Beyond technological advantages that add to your business, the most important thing should be the management of the customer and their expectations. Actions as simple as knowing their needs through satisfaction surveysor using language and situations that are recognizable to them, will change the relationship they have with your brand.
Take advantage of all the tools available to build this relationship with your customers and improve their experience in your store. Start by getting to know our retail business billing tool.