Recommendations from our experts for using online payment solutions.
The growing access to the internet and social media has changed the landscape for small and medium sized businesses: there are hundreds, if not thousands, of ways to charge a potential customer from wherever they are.
Accepting online payments is an immediate advantage for your customers. Whether you run a Business to Customer (B2C), in which case you can venture into Ecommerce and have a digitalized version of your products to scale sales. Or in the case of Business to Business (B2B), to request payments in a more agile way with solutions like the Email Payment.
However, this technological boom that we are living brings some challenges that it is important to face.
What safety protocols should I follow?
Security when conducting online transactions is a vital aspect for businesses. It is already known that SMEs in Latin America are the most vulnerable group to a cyber attack, compared to large companies that have the human resources to generate IT solutions.compared to large companies that have the human resources to generate IT solutions.
When considering the option of a bank not only review information such as fees and commissions that you must meet, but study what their security protocols are, if they comply with the Payment Card Industry Data Security Standard (or PCI), alliances with major brands such as Visa or Mastercard for payment verification, among others.
Internally, it will be important that you have your own security systems, such as an SSL Certificate that guarantees the security of the payment data provided on your website, among other basic requirements that the entity will ask for.
Automated processes in your business
In addition to choosing a payment processor that gives you confidence in the handling of assets, you must ensure that your business processes and customer experience will be able to integrate with the new payment method.
From InterFuerza, for example, we have already integrated our purchasing module and CRM to automate the sending of quotations and invoices with Email Pagowhich allows B2B businesses to charge for their services or products via email.
In the case of Retail companies, it is possible to integrate a Merchant account with a integrate a Merchant account with a Virtual Store to start selling on the Internet and Social Networks.
Ask our consultants about processors compatible with InterFuerza.
The options for taking advantage of online payment processing are many; start the process to prepare your business and learn all the benefits of using cloud tools to grow your business.
