Do you want to achieve more sales in 2021? It is likely that the current situation has encouraged you to digitize your business. Lean on technology, and increase your turnover by selling your products or services in the digital world.
These are difficult times, but also times of opportunity, if you know how to take advantage of them. Discover 5 ways to sell online and some effective marketing tricks to boost your best results.
How to sell your products or services online?
Once you have created your online store or have a platform with your products, it's time to spread your brand as much as possible. How to get as many sales as possible?
1. Promote on your social networks
Use Facebook, Instagram, LinkedIn and the different social networks to promote your products or services to your potential customers. You should choose the networks that best suit you depending on your audience.
Normally retail brands should be primarily on Instagram and Facebook, and if you offer services to professionals, LinkedIn and Twitter are more appropriate. However, every industry and brand is different, so analyze where your customers are moving to be there. When creating content for your brand, it is increasingly important to subtitle the videos you post on your networks to reach more people.
Keep in mind that Facebook and Instagram allow the tagging of certain products, so if you meet these requirements, you could link your ecommerce to the social network. It's a great way to increase the likelihood of conversions.
If you use InterFuerza software to build your online store, you can integrate ecommerce with social media, to keep track of orders and sales made through your Social Media campaigns and posts.
2. Collaborate with influencers
You may already have a Facebook account and an Instagram account, but you may not be selling much. If this has happened to you, a good trick to boost your online business is to collaborate with influencers.
You can find micro influencers that are linked to your sector, for example a foodie if you have food products, a youtuber gamer if you sell computers, or a fashion instagrammer if you sell clothes online. Tools like Heepsy can help you find the profile you need.
What usually works best to sell your products or services online is to ask the influencer to do a sweepstakes (or "giveaway"), putting as a requirement to follow your account among others. It's a good way to gain followers and notoriety.
It is usually good business to offer a free product or discount to the influencer in exchange for the sweepstakes. In other cases it is remunerated economically, if it is an influencer with more than 100k followers for example. The point is that you get to reach your potential customers, and that the cost of the prize and the payment of the influencer is less than your benefits.
3. Write press releases or guest posts
Another way to sell your products or services online is to drive traffic to your ecommerce with a press release. You can do this if you offer an innovative service or product that could be interesting as news.
You could also turn to more specialized press, either by location or topic. For example, you could talk about your new opening in a local magazine or you could create an article on a popular blog related to your industry.
4. Position the SEO of your site
It is not enough to have an online store to sell your products or services online. We have seen that you need to move on social networks, spread in the press or rely on influencers.
However, if you want recurring and sustained traffic to your site, consider taking care of SEO ("Search Engine Optimization") as a long-term strategy.
Study what keywords your potential buyers search for using Adwords or Ahrefs, and start optimizing your entire website to generate organic traffic month after month.
You won't get it overnight, but if you do a good job of analysis and optimization, and generate content on the blog on a regular basis you might notice that over time you consolidate quality organic visits to your site.
5. Apply best practices in your eCommerce
You may get traffic to your website but you are missing the final point, to apply good practices in your online store created with InterFuerza. To highlight your products and sell the most, consider :
- Get and maintain good reviews of your products
- Writing complete texts with the keywords to position yourself
- Provide good customer service
- Create an abandoned cart email automation to increase conversion rate
- Offer different payment methods
- Show good quality images
The important thing is that your store looks attractive, is easily navigable and builds trust.
Before you can market in the digital world it is important that you decide what you want to sell and whether you will sell it in your own store or in someone else's store.
For example, in the past if you had a clothing brand you could create your own store or distribute it to other stores.
It's the same in the online world: you can sell to end customers or sellers, or both if you wish.
Conclusion
As you can see, to sell your products online you will need to make several decisions:
- You will have to choose your business model: whether you will sell or third parties will do it.
- You will need a platform where you can have your products or services for sale.
- You will need to run online marketing campaigns to get results.
Also, remember the advantages that technology offers you to sell more online in an efficient way. Tools like InterFuerza can be your perfect allies, including these indispensable keys:
- Have a CRM where you can manage your customers
- Manage from a software your stock, products, suppliers and others.
- Manage Accounting efficiently with some software
- Control expenses and inventory from your mobile
- Design and monitor in detail your Virtual Store
It is not an easy task to make the leap into the digital world, because it requires taking into account many aspects and making difficult strategic decisions. However, it is worth it to enter this world and take advantage of its great opportunities. Your business can greatly increase its results if you know how to take advantage of it.