Take action and increase your sales during busy or slower times of the year.
The high and low seasons in terms of sales are not something alien to the Retail sector, and the causes of these can occur for different reasons, as the target customer of each business is different. At this point, we will focus our attention on how to understand the situation and take action to improve the outlook,
Here are some steps to follow to define this effective action plan.
Engage past customers to get feedback
Studies suggest that up to ten times more expensive than retaining existing customers and having them than retaining existing customers and getting them to promote our brand to others. That's why it's important to understand where our current customer experience stands.
Use this low period to approach your old customers with a special promotion on products they buy regularly. You can also offer a discount on their next purchase in exchange for getting their feedback on your ad campaigns, your store decor, or the attention they received from your salespeople.
Keep track of all your customers and their purchase information.
Make the necessary adjustments at the marketing level.
It is a good time to evaluate the effectiveness of actions and budget allocated to advertise each of your sales channels.
Use tools such as the Monthly Sales Report to effectively forecast the months of ups and downs; with this information, design a "reverse plan" to understand when to promote products to a new market, when to build loyalty campaigns, among others.
An important marketing element is also the cost and profitability situation on your own products. With a simple accounting analysis, you can determine which costs to reduce or direct to the right element to increase your sales.
Learn how to expand your Sales Channels with e-commerce.
Upgrade your customers' shopping experience
A quick way to ensure new customers return is to provide an exemplary shopping experience, and that starts with training your salespeople at each location.
Because with the right tools and strategy, your customer service can go further. Remove routine activities like updating inventory information or organizing the cash register, and focus your efforts on providing accurate service to every customer.
Investing in your sales force is a surefire way to increase your sales. With tools that enable a fast and agile shopping experience, your business will gain loyal customers who come back to repeat satisfying experiences.
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