The shopping experience has positioned itself as the number one element when it comes to choosing a product in the market. But does it really have so much weight in the decisions of our customers and our online product sales?
In the latter case, it is safe to think that this is the case: basic elements such as long loading times, inaccurate information or lack of illustrations of the product or service offered, are contrary to what the virtual shopper is looking for. virtual shopper.
Even several studies indicate that agility, convenience, security that agility, convenience, security and a high degree of personalization in the purchasing process are the elements that your customers are looking for. What actions do we advise you to take?
The Customer Experience, from Digital
When we talk about digital customer experience, we refer to the different points of interaction at the web level (social networks, website, referral pages) that a consumer has with a company and its products.
All of the elements we mentioned connect your customer to your brand on a digital level, and give them the confidence to go through the buying process you've set up and confirm the purchase of your product.
A couple of years ago, trends like experience marketing emerged to change the way retail businesses increased their in-store sales. Now, there are also resources to ensure the consumer experience online.
For example: if a person visits the website of a clothing store, takes a few minutes to differentiate the product offerings, and verifies there is a secure payment method to complete their purchase, they will expect the same (or better) experience in interactions with other brands. This could well be the case for one of your competitors..
Steps to improve the visibility of my products online: Tienda Virtual de InterFuerza
Consultants from InterFuerza shared three key steps to optimize product presentation in Ecommerce and ensure a rapid increase in sales. Here's what they shared:
A picture is worth a thousand words
A foolproof method to increase product sales is the use of attractive images. use of attractive images. Taking advantage of the options of the Online Store you can configure which images you show to the direct buyer on the web, and even use Storytelling or low-budget ideas for a different presentation.
There are also some precautions to follow in this step: Don't flood your product pages with hundreds of images, about five are enough to show the key qualities of products.
Display the key information to scale your sales
Using keywords is not a foreign concept to product promotion and marketing.
On the technical side, taking advantage of the "description" and texts of the product to place the Keywords that your consumers use in search engines like Google will help your website to be a reference for searches about your line of business.
Now, it is also worth taking the literary sense: Explaining benefits in a clear way, using industry terminology and providing valuable information for the purchase decision of your prospect will give much to say about your brand. The ideal is to act knowing that we are saving them the trouble of visiting a physical store.
Learn about the new integration to position your online store in Google.
Use information as a tool for improvement
Having centralized reporting of product sales, inventory changes, along with stock analysis for marketing and promotions, will give you the information you need to make sound business decisions.
Performing this analysis of your customer's online interaction points will even allow you to generate personalized actions with the information you already have about your customer. information you already have about your customer. An example: mailings with offers based on previous purchases.
It is crucial that your business can bridge the gap between an interaction and a purchase. Social media efforts won't work if you don't partner with the right technology to help your customers find the information they're looking for.
That's why from InterFuerza, we integrate a Virtual Store with the basic functionalities for your business to extend its sales channels, with a powerful management tool, customer relationship and accounting to connect all operations in the Cloud.
