How to use email marketing in Retail

Using a strategy in conjunction with Email Marketing tools in Retail will be easy with the Customer features in the My Business module of InterFuerza. Email Marketing refers to a well-known marketing and advertising tactic to deliver a promotional message directly to a prospect's or customer's email address in the form of a...

Did I choose the right product price? InterFuerza Inc.

Did I choose the right product price?

A well-defined product price can make the difference between a new business that succeeds and one that does not generate the necessary sales to survive. Let's imagine a hypothetical case: Ana decided to start a business selling shoes and accessories. To define how much she would charge her future customers, she received advice from...

Online payment platforms: Options compatible with InterFuerza

Do you want to accept online payments? Consider this first

Our experts' recommendations for using online payment solutions. The growing access to the internet and social media has changed the landscape for small and medium businesses: there are hundreds, if not thousands, of ways to charge a potential customer from wherever they are. Accepting online payments is an immediate advantage...

POS (Point of Sale) Guide - Increase Your Retail Sales

This is not a point of sale: POS Retail Guide

A Point of Sale (POS) is a program that helps you centralize information on collections, inventory and customers in a single system, while allowing multiple forms of payment such as credit cards, and synchronizes with a fiscal system to issue official documents. If you manage the operations of a store...

How do I sell my products on Instagram and Facebook?

How do I sell my products on Instagram?

Social media has completely changed the rules of the game for retail businesses. How do I add Instagram's new features to offer products? Do I need to have my own website? We answer some of your questions about how to sell products on Instagram and Facebook. How do I show products and prices from my profile? Since a few...