Today systems have been developed to increase the profitability of companies, some are directed to maximize the resources of companies, others are to improve the relationship with our customers, others to optimize the movement of goods and others to maximize the income and expenses of a corporation.
In this article we will address two very important functions in any company, the ERP and CRM, but first let's define each of them.
What is ERP software?
ERP software is responsible for managing the internal operations of a company, facilitating the control of the resources of each department, such as administrative, logistics, financial, accounting, human resources, and more. In short, it is an enterprise resource planning system; as its acronym Enterprise Resource Planningsays.
With an ERP system, you can have control of purchases and sales, storage of products...even production costs.
The main objective of an ERP is cost optimization under expense management.
What does an ERP provide?
- Improved business productivity.
- Automation of internal processes.
- Facilitate reporting management in the financial and commercial area.
- Cost optimization under expense management.
What is CRM software?
CRM (Customer Relationship Management System) is a function responsible for keeping track of all the information regarding all the interaction that a company has with a customer. The objective of a CRM is to help increase the profitability of sales and customer relationships, with this tracking report we can keep up to date our relationships and thus be more effective when selling a product.
What does a CRM provide?
- Optimize sales with effective closings.
- Manage your customers' sales follow-ups.
- Gather all your customer's information in one place.
- Helps you manage your customer relationships right out of the box.
Connecting ERP and CRM
How do CRM and ERP connect in one system? Both functions will allow to cover in an integral way every aspect of the company since one concentrates on the internal aspects of the company and the other on the external aspects. Ideally, companies should have each of the functions to better manage each process. In this way it will be possible to maximize the efficiency and profitability of the operations of each company.
Differences between ERP and CRM
ERP and CRM are two business functions that can help us achieve the goal of increasing the overall profitability of a business. Although they are solutions that at first glance are similar, they exercise their work differently, so these functions play a specific role for specific tasks that others can not perform. We emphasize that these functions are performed based on the area in which they have been designed.
Some key aspects to consider when referring to an ERP vs. a CRM:
How do you know which one you need?
To choose between an ERP and CRM we must take into consideration the needs we have within our company, either its size or the nature of the business. These functions do not skimp on the size of the company, it can be from small to large, every company needs these two functions to carry an administrative management and a better relationship with our customers as efficiently as possible.
When choosing, we must take into account certain factors to carry out a good investment according to the objectives, aspirations that are projected:
- Internal and external communication problems.
- Problems of a correct commercial and financial management.
- Projection to further growth of the company
- The portfolio of customers and suppliers.
Currently, there are many softwares that offer ERP and CRM functions, but at Elconix we offer both functions that exceed our clients' expectations in their operations. InterFuerza encompass both functions that exceed the expectations of our customers in their operations. Our intention is to offer our customers the alternative to improve their customer relationships and performance through proper financial management.
Elconix and InterFuerza, with more than 15 years in the market developing solutions for the improvement of administrative management, have proven to be adaptable systems with the proper management of the system you can take your company to maximize its operational performance thus improving the quality of their relationships and resources unprecedented.