Many of us think that "Digitalization" and "Digital Transformation" have the same meaning, but let me tell you that the reality is different. Below, you will see in detail how each one is characterized and why it is important to know it! Digitalization is good, and Digital Transformation is good for the company, but they are not the same.
What is digitization?
Digitalization is to convert the traditional into digital.
Practice that we do very often, such as when we scan a paper document to PDF document, or printed invoices that are now digital invoices sent by email. These are examples of digitization. And now, why should your company digitize? Here are the following reasons:
- Increased Productivity
- Process Automation
- Measurable Results
- Cost Reduction
- Diverse Communication Channels with Users and Customers
- New Business Opportunities
- Environmental Sustainability
What is Digital Transformation?
Digital Transformation involves transforming, adapting and reinventing.
The rules of the game have changed. The buyer, consumer and user want to be the priority in everything. They want products to be designed in a personalized and exclusive way, with efficient times.
A good example would be the renewal of the driver's license. Before, the user would arrive at the relevant institution with a folder full of papers and copies, and then have to wait in long lines for the procedure, and not forgetting the classic phrase "you have to arrive at such and such an hour so you don't get in a long line". Now, this procedure can be done from the user's computer in a matter of minutes and with online payment, and you would only have to go to pick up the new license without waiting in line. What a difference, right?
"Digital Transformation" turns out to be very appropriate for this example. The key is for the company or institution to adapt to the needs of the user, not the other way around.
Today, digital transformation is in process. Some companies are simply resistant to change and do not feel secure about it, i.e. they think that their documents are safer in a safe than on a mobile device. I don't blame them, but it's worth noting that the risk is the same.
On the other hand, other companies are eager to transform themselves digitally due to necessity and productivity.
And why do I need everything to be digital? If your goal is not to generate prospects that feel the need for your product or service, if you don't want to speed up processes...then it's not worth it.
Digitalization and Digital Transformation can help each other, but, not necessarily both have to be applied at the same time. The important thing is to transform and adapt to the user of the digital era.
If you want to face this challenge, InterFuerza is the best option to start on this path. With this tool, you can transform your processes to the digital world in various areas of your operations, from finance to sales, with the advantage of reducing your costs by up to 70%.
Ana Perez, Commercial Manager of Jootser Technologies, shares with us:
"Before Interfuerza, we used 3 or 4 other paid programs for accounting management. However, we did not have a CRM built in. I emphasize this because thanks to the use of the CRM of Interfuerza we have been able to close more opportunities since having everything in one place makes it impossible to forget prospects/opportunities, because everything is registered."
With InterFuerza, we not only facilitate needs but also prevent possible errors in Accounting Accounts, Deposits and Bank Reconciliations by training our users to keep the financial management of your company in an organized way. Ana from Jootser adds:
"In addition, one advantage we see is in the tracking of CXC y CXP because having it registered in the system makes it much easier to manage and prevent forgetting outstanding accounts.
Initially we did not make use of the module of modulemodule, really because we didn't know it. But when we started using it, it made the task of reconciliations much easier, since we could trace the checks, having the information of what was deposited in each deposit (redundancy aside) in the bank.
Finally, the function of the bank reconciliations has allowed us to identify errors in transfers and payments to suppliers which would have been impossible to determine if we did not use the module. This has allowed us to rescue incorrectly made transfers since it is during the reconciliation that we can realize it".
In short, there is no obstacle to apply these changes in your business. We recommend you to visualize the most common issues within your business management, so you can adjust them to the digital world, and thus achieve your goals in a faster, more orderly and integrated way.