The Panamanian market is experiencing a time of special offers, which represents an opportunity not only to position your business within the framework of well-known events, but also to strategically present a timely promotion to increase your sales. Why not imitate this strategy in your online store?
Learn the steps to implement an Online Store in a few steps
Plan your business offer
Bargain seasons are almost always tied to deep discounts on all merchandise, without much analysis behind what is most appealing to users.
You need to know what your business offers, the best-selling items, and analyze your inventory and sales reports to plan accordingly.
Defining the most effective discounts will also start from what is attractive to your prospects: conduct surveys, know the type of customer who visits your physical stores and what would be the differential to convince them to make a purchase online. online.
Finally, take advantage of the solutions offered by your Virtual Store to specify the information your customers are looking for: product features, size, materials, sizes; if you are dedicated to the distribution of services, generate detailed lists of what each one includes and the keywords your users are looking for.
Prepare a Marketing and Promotion Plan
It is useless to prepare internally, if a marketing plan is not made at all levels to publicize their discounts for the Hot Sale.
Thanks to sales analysis, you will know which products to promote through your digital channels, such as a campaign of expectation with publications in networks, or a mailing to your loyal customers to be the first to access the discounts that you will enable in your online store.
Go further by using features that integrate your store with search engines like Google through keywords that make it easy for your customers to find you in just a few clicks. Also platforms like Facebook and Instagram allow you to include a catalog linked to your online store to drive traffic to your product pages from any post.
Finally, leverage your main channel: your physical store. Notify your customers and visitors of upcoming discount stages you will have on your website, include promotions with your store address and collect data such as email to send information on items related to their last purchase.
Get to know the guide to build customer loyalty from the Online Store.
Ensure the user's online experience
Online sales make it easier for your customers to access your brand, a clear advantage when it comes to supporting the buying process you go through.
Ensuring a good user experience goes from the ease with which your customer can access your website, review the details of each product and quickly include their payment details to confirm their purchase; but also to the guarantee of attention in the case of returns, after sales support and more.
The more sales you make, the greater your need for features such as a CRM or case manager to attend to the problems your users have. Do not skimp on investments of this type, because it is proven that satisfied customers are the biggest source of new customers.
Ensure security when charging online
Help your users trust your online store's website: if you manage your own domain, ensure a secure connection through SSL certificates (the padlock shown above), or if you don't manage your own site, use options that provide these security solutions.
Not only do you require these features for appearances in front of your users. All payment methods available in the country require your website to have the appropriate certificates to facilitate online credit card payments, in line with international regulations.
Use reliable payment gateways
The main element if you want to differentiate your online store from a simple catalog, will be the payment gateway or processor you choose to allow your purchases in a couple of clicks.
There are many options, however it is necessary to take into account the brand's reputation as well as if it has certifications by organizations such as the Payment Card Industry (PCI). This will be one of your main allies to extend your sales channels to more digital media.
Post-sales processes, deliveries, and more
Ensuring a frictionless process for the end user will be the differentiating factor of your store and the thousands already existing in the country.
And this process doesn't just stop at your website: delivery management, support case tracking, and more. details of the post-sales experience will ensure that your customer builds a lasting and trusting relationship with your brand.
Add your offline experience to the process, after all 83% of shoppers surveyed by Google confirmed that they use both physical and virtual channels to inquire about the products they are going to buy.
Use all possible channels to provide simple and quick answers to your customers.
Ready to host your own discount event? Take the first step with a Virtual Store thanks to the InterFuerza Demo, which will allow you to synchronize inventory information, products and photos with a fully functional store, free for 15 days.